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	<title>Michael Warf</title>
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	<link>http://www.michaelwarf.com</link>
	<description>Photography, Graphic Design, Web Strategy</description>
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		<title>Like a Phoenix from the Ash&#8230;</title>
		<link>http://www.michaelwarf.com/2012/05/09/like-a-phoenix-from-the-ash/</link>
		<comments>http://www.michaelwarf.com/2012/05/09/like-a-phoenix-from-the-ash/#comments</comments>
		<pubDate>Thu, 10 May 2012 04:14:47 +0000</pubDate>
		<dc:creator>Michael Warf</dc:creator>
				<category><![CDATA[Asides]]></category>

		<guid isPermaLink="false">http://www.michaelwarf.com/?p=166</guid>
		<description><![CDATA[I&#8217;ve been on a circular journey. In August of 2007 I took audit of my personal and professional affairs; a life of digital successes, creativity, entrepreneurial energy &#8211; and headed South to discover life in academia. Somewhere along the way I fell in love with photography and validated my love for all things digital. I [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been on a circular journey.</p>
<p>In August of 2007 I took audit of my personal and professional affairs; a life of digital successes, creativity, entrepreneurial energy &#8211; and headed South to discover life in academia. Somewhere along the way I fell in love with photography and validated my love for all things digital.</p>
<p>I feel as though I&#8217;ve explored the periphery long enough, and that it&#8217;s time to reconnect with the origin &#8211; hence this new blog, on a very weathered domain. 2012 has been a time of new energy for me, a rekindling of my passion for things Web and otherwise. I find I&#8217;m renewed, restored, and ready to write  a new chapter &#8211; so with that thought I hope you&#8217;ll embark with me as we embrace the forever fluid nature of this medium, meet new people, share new stories and reach out to some of the foundational players I&#8217;m longing to restore connections with.</p>
<p>-Michael</p>
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		<title>Taking Google Maps Indoors</title>
		<link>http://www.michaelwarf.com/2012/05/09/taking-google-maps-indoors/</link>
		<comments>http://www.michaelwarf.com/2012/05/09/taking-google-maps-indoors/#comments</comments>
		<pubDate>Thu, 10 May 2012 02:03:41 +0000</pubDate>
		<dc:creator>Michael Warf</dc:creator>
				<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.michaelwarf.com/?p=82</guid>
		<description><![CDATA[Update: Google launched their Google Maps tutorial game &#8220;Cube&#8221; today, take it for a spin! I love Google&#8217;s mapping product. I use it most everyday to find residential &#38; business locations, estimate travel times, figure out mileage for expense reports and for making custom maps to share with friends (my favourite is a map where [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Update: </strong>Google launched their Google Maps tutorial game &#8220;<a href="http://www.playmapscube.com/">Cube</a>&#8221; today, take it for a spin!</p>
<p>I love <a href="http://maps.google.com/help/maps/starthere/index.html">Google&#8217;s mapping product</a>. I use it most everyday to find residential &amp; business locations, estimate travel times, figure out mileage for expense reports and for making custom maps to share with friends (my favourite is a map where I pin the best spots for location-based photography around the province, but that&#8217;s another story).</p>
<p>Initially a free service (Maps is now <a href="http://maps.google.com/help/maps/getmaps/compare.html">fee-based</a> for high volume API users), Google Maps and its associated bells and whistles are included with most modern smartphones to tie into their GPS functions to let users quickly way-find while on the go. Users of Maps earlier than version 6 include most hotels, restaurants, and other business locations as exterior views &#8211; but with the latest addition for <a href="https://play.google.com/store/apps/details?id=com.google.android.apps.maps&amp;hl=en">Google Maps for the Android platform</a>, users can now find their way around the interiors of these locations as easily as they could previously navigate streets.</p>
<p><div class="videoContainer"><object width="425" height="350" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="wmode" value="transparent" /><param name="src" value="http://www.youtube.com/v/Gy-DI_bWElg" /><div class="videoContainer"><embed width="425" height="350" type="application/x-shockwave-flash" src="http://www.youtube.com/v/Gy-DI_bWElg" wmode="transparent" /></object></div></p>
<p>The initial roll-out for Google&#8217;s Indoor Mapping product relies on floor plans <a href="http://maps.google.com/help/maps/floorplans/">submitted by businesses</a>, with accuracy checked by an (Android only) <a href="https://play.google.com/store/apps/details?id=com.google.android.apps.insight.surveyor">walking tool</a>. This crowd-sourcing of floor plan data has some business / venue owners <a href="http://seclists.org/educause/2012/q2/84">concerned about privacy</a> &#8211; but it should be noted that floor plans submitted must be from the original copyright owners.</p>
<p>Already in place for large retail stores (IKEA and Home Depot are early adopters), hotels (MGM Grand in Las Vegas is laid out nicely &#8211; I&#8217;ll put that to the test at a <a href="http://www.futureinsightslive.com">conference next week</a>), airports and shopping malls. Indoor mapping looks like a great way to enhance the user experience for shopping, conferences, and general way finding in large spaces.</p>
<p><div class="videoContainer"><iframe src="http://www.youtube.com/embed/OPR1ZGSXLOs" frameborder="0" width="480" height="360"></iframe></div></p>
<p>I&#8217;d love to be able to leverage this type of data for the <a href="http://www.ulethbridge.ca">University where I work</a>. Our campus is spread into multiple buildings where students often have to move from A to B as they attend classes, events, etc. Imagine having the ability for future students to navigate through the unfamiliar territory on a self-guided tour in the Summer months, or cross reference their course schedule on the first day of classes with location. It&#8217;d be great to give a common tool for all visitors to our facilities easy and open access to the information needed to move freely within the campus &#8211; and it&#8217;s with that thought that stops me short. The barriers to entry are low from a business / institution side (simply uploading existing floor plans, use Google&#8217;s tool to overlay to existing data, optionally walk-through the venue with an Android app to increase accuracy &#8211; and blammo! You&#8217;re in.) however the proprietary nature of the Android platform (Google Indoor Maps is only available in Google Maps v.6 &#8211; an Android enhancement) keeps me from singing praises.</p>
<p>Our measurement, informal survey and analysis of our school&#8217;s network traffic show a heavy preference for Apple products (on campus traffic of iPhone, iPod, iPad devices is about 80% of the total mix). So without the device support or data shown on the web-only version of Google Maps &#8211; its of little use for our students. I wonder if this will continue to be an Android exclusive feature? I can see it as being a core feature for the Android platform (Have you used the <a href="https://play.google.com/store/apps/details?id=com.google.android.apps.docs&amp;hl=en">Google Drive app for Android</a> tablets vs. Google Docs web on an iPad? Wow, night and day). However without the reach to Apple&#8217;s market dominance it&#8217;s a &#8220;neat trick&#8221;.</p>
<p>Apple has been hinting at dumping Google as their map provider for apps in recent months (<a href="https://foursquare.com/">Foursquare</a> and <a href="http://www.wikipedia.org/">Wikipedia</a> did the same), and has shown tangible proof of this with the adoption of <a href="http://www.openstreetmap.org/">OpenStreetMap</a> technology in the new iPad product launch (iOS iPhoto uses Open Street Map &#8211; perhaps as a response to the new fee structure imposed for developers).</p>
<p>So with such a great addition to a mapping product, how did we manage it? Do we cross our fingers and hope users adopt more Android-flavoured devices (Not happening anytime soon)? Do we look to replicate these features in competing technologies (the team working as OpenStreetMap are already planning indoor mapping standards for their uses &#8211; but they aren&#8217;t online with even anything final to date), or try to build something ourselves &#8211; without the benefit of a larger scale infrastructure (Cha-Ching!)?</p>
<p>How do we address the privacy and security concerns around this type of data being openly accessible? What about copyright and maintenance requirements from the floor plan submitters?</p>
<p>Stay-tuned, I think we&#8217;re onto something great here, hopefully by the end of the year we&#8217;ll see something solid we can build upon &#8211; having the data open and accessible to the web version of Google Maps would be a great start.</p>
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